Mediacorp's digital media solutions deliver meaningful engagements for your brand and target audiences
With the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media, Mediacorp has over 50 products and brands in four languages – English, Mandarin, Malay and Tamil – reaching over 93% of the Singapore population weekly.
Our digital platforms attract and engage a myriad of audience groups from news and information seekers who frequent Todayonline, CNAonline, Channel 8 News, Berita online, Seithi; lovers of entertainment who tune in to Toggle; and lifestyle enthusiasts who consume content on 8 Days, Stuff, Elle, StylexStyle, smartparents, meradio and eatlist. These digital properties attract 10.8 million unique visitors monthly with 115.8 million page views, reaching over 60% of the local population.
Singapore’s largest OTT platform Toggle has redefined television viewing. From a Catch Up TV portal, it has grown to be Singapore’s number one digital destination for local entertainment where a whole suite of diverse content can be found – from Toggle Originals, Mediacorp Collection, lifestyle videos, movies, Live radio and programming. Toggle houses 2,000 hours of original content per year, with 700,000 hours video content consumption per month. Every month, 2.2 million unique users visit the platform and clocked 43.2 million page views and 10 million video views.
In today’s digital age, it is vital to understand how and where to reach consumers across media platforms and devices. Our Customer 360 digital targeting solution enables our advertisers to target with precision and relevancy at scale across the Mediacorp digital network. Advertisers can access over 150 curated audience segments profiled by socio-demographics, lifestyle interests, media habits and other behaviours.
To provide the easiest solution for clients to achieve all their content needs, Mediacorp content marketing arm Brand Studio is here to collaborate closely with brands to create deeply engaging experiences for their target audiences. Harness the power of creativity, and leverage on our in-house Creative Services team to create immersive experiences such as rich media solutioning, gamification, and interactive videos to bring your brand alive.
Our digital solutions are also available outdoors to increase brand visibility, drive talkability and create experiential experiences for brands. Tap into Mediacorp OOH Media islandwide locations from bus shelters digital screens, digital screens in malls, interactive digital screens and outdoor experiential trucks, reaching over 3.9 million people. We offer innovative integrated solutions across OOH and Mobile.
As a leading media partner of premium, trusted, brand-safe content, coupled with our precise targeting solution Customer 360, content marketing unit Brand Studio and stable of personalities and influencers, Mediacorp provides a complete integrated digital media solution that delivers better advertising and return on investment.
With constant content streamed across multiple digital devices, you can be assured that your brand experiences are delivered seamlessly at any environment or location.